Not-for-profit organizations come to Elford Communications for Susan’s well-rounded experience in all facets of public relations and communications.

With her skills and knowledge of big-picture strategy, coupled by simply knowing what it takes to get the job done, Elford Communications is at home delivering rock-star value on a NFP shoestring budget.

Susan has:

  • led communication strategy sessions with volunteer boards to help guide the communications messaging and strategy of an organization,
  • prepared full organizational communication plans,
  • conducted communications audits,
  • managed crisis and media planning,
  • developed communications policies and programs, and
  • led communications for large-scale fund-raising events.

e.g. Calgary John Howard Society (CJHS)– while Susan was originally brought in, in 2008, to help plan the Calgary John Howard Society’s 60th anniversary event celebration, her work turned into leading the communications of an important public consultation to help relocate CJHS’ halfway house from Ramsay to Manchester in Calgary. The complex and heated web of opinions surrounding this project were managed extremely well through clear, unwavering messaging where Susan counseled her client to always be open, honest and upfront, and finding common ground between all parties.


e.g. Calgary Horticultural Society – Susan managed the marketing and communications for the Calgary Horticultural Society through their 100th anniversary celebrations, moving their annual garden show from the Stampede Grounds to Spruce Meadows and bringing participation of the annual garden show from just over 4000 participants at the Stampede Grounds to over 10,000 with the move to Spruce Meadows. Knowing how to manage small advertising and PR budgets with maximum results is something Elford Communications does well.


e.g. Calgary Counselling Centre (CCC) – Susan worked with the CCC through leading their annual Bravest Men Event with Pinball Clemons during Grey Cup 2008. Susan managed the media attention this superstar football player received and turned it into positive media coverage for the CCC’s cause of building awareness around and reducing family violence with their supporters, Dragons Den icon Brett Wilson, former mayor, Al Duerr, and the Toronto Argonauts’,  Pinball Clemons.


Elford Communications’ work with our agency was key to our re-imaging and development of a communications strategy. In fact we have been so pleased with the results that we recommended Susan and her work to another organization.”

Gordon Sand
Executive Director
Calgary John Howard Society
Calgary, Alberta